In last week’s blog, Mary wrote about decision fatigue caused by the overwhelming number of decisions adults make every day. Because you asked, we’re talking this week about why making decisions is so hard. I’ll share what exactly influences our decisions and how a 7-step process can help, as long as you include one specific thing in step 4. To wrap up, I’ll show you how I’ve simplified repetitive decisions like groceries and clothes.
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So Many Choices
When my husband and I walked into the store to do our first baby registry over a decade ago, I felt like the aisles were ten feet tall and closing in on me. He was even more overwhelmed. There were so many choices. For everything...car seats, strollers, sippy cups, bibs, and on and on. It was paralyzing.
That was such a pivotal moment in my realization of how many choices we have--especially because it was such a stark contrast to the number of choices given to our son’s foster mother in Guatemala (more about that journey here). It felt excessive.
And it’s everywhere:
- Starbucks offers over 80,000 drink options
- There are over 4,000 colleges and universities in the US and over 300 majors with endless specializations and minors. Is it any wonder parents and kids feel so much stress about college? This expert advice should help you relax a little.
- AllRecipes has 16,750 recipes for “the best chocolate chip cookie.” Do yourself a favor and use your grandma’s recipe. Unless your grandma got her recipe from a Nestle Tollhouse bag like Phoebe’s, then just use that. (I laughed out loud at this clip--too bad I'm sitting in a coffee shop...)
- An average grocery store carries 175 varieties of salad dressings.
- Gray paint. Need I say more? I painted our living room gray a few years ago and I think I had at least 8 different samples. I looked at them in different light, I put them on different walls, I asked for opinions. And I still chose one that isn’t exactly right. The Behr website has 5 different shades of paint for red-toned grays, 5 shades for orange-toned grays, and so on through the whole rainbow. Unless you're an artist, this is too much!
- This article describes 28 styles of jeans for women, and doesn’t even include different washes or colors.
We have TOO MANY CHOICES.
(I have found a way to minimize the number of choices I have in two areas of my life, and I honestly cannot overemphasize the freedom that has come with it. Scroll to the end of this post for more details on how I’ve simplified grocery shopping and clothes shopping--plus some great offers if you want to try them.)
The Downside of So Many Choices
Remember when we were kids and we went to school in the district where we lived and played sports with the same kids for years because we all went to school together? We went to the pediatrician and dentist in our town, and had two photographer options for senior pictures.
Right now, I feel really uncertain about school and activity options for my boys. Do we stay at the STEM school or go back to the public middle school? Will it be difficult to manage if one chooses STEM and the other stays in our district? Should we play sports at the middle school, on a rec team, on level X of travel sports or level Y? What can we afford? If they don’t want to do sports, what other options should we consider...guitar lessons, horse riding, coding?
Yes, there’s a lot to be said for so many options, but a consequence is paralysis and more disappointment. There’s even an argument to be made for the connection between too many choices and our growing epidemic of anxiety and depression.
Before I go any further, I want to take a minute to acknowledge that all of these choices are a result of privilege.
The vast majority of people living on our planet don’t have the benefit of options, something that became painfully clear to me in that baby store. But excess is also a problem, albeit one of our own making. Barry Schwartz is the author of The Paradox of Choice: Why More is Less.
He addresses the problem in his TED talk: “So the stuff I'm talking about is the peculiar problem of modern, affluent, Western societies. What I'm telling you is that these expensive, complicated choices -- it's not simply that they don't help. They actually hurt. They actually make us worse off...The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.”
What Influences Our Decisions
Ok, we know we’ve got a million options for practically everything, so what do we actually consider when making a decision? Psychologists explain that our decision-making is influenced by reason, emotions, memories and bias.
Think about a big decision you’re trying to make right now, or one you’ve recently made. You can probably see the influence of all these. I’ve shared a little about recent decisions involving my dad’s dementia and rapidly declining health. These have been shared primarily with my brother, his wife and my husband. I can’t speak for them, but I can tell you how I’ve been influenced.
Reason: He was living alone over 2 hours away from me; he was forgetting his medicine; he was experiencing paranoia and psychosis. He needed care beyond our daily phone calls and periodic visits from friends. If we didn’t figure out how to do something soon, he would end up hurting himself. He’s my dad and I need to take care of him.
Emotion: It was awful to watch his decline. I felt guilty that I lived so far away, and also guilty for the time his care and the decision-making was taking away from my family and my job. I was exhausted by the daily phone calls, trying to sort between fact and fiction. He regularly told me that I wasn’t helpful, wasn’t doing enough, didn’t care about him, etc. I was stressed, anxious, hurt and frustrated nearly every day.
Memories: I’ve had a difficult relationship with him for most of my life. I knew that any decision I made would be the wrong one in his mind. No matter what I did, it wouldn’t make him happy.
Bias: More on that in a minute.
Ultimately, we were able to get him into a nursing home that accepted Medicaid (that’s a whole other post sometime…) and had a separate locked wing for dementia patients. Reason carried this decision-making process for sure. I had to set aside the memories and push through the emotions to do the right thing. I feel like we’ve made the best decisions we could, and we’re honoring him as our dad even when that’s hard to do.
Bias - That Sneaky Pitfall
First, let’s make sure we’re on the same page about bias. Here’s what Psychology Today has to say about bias:
“A bias is a tendency, inclination, or prejudice toward or against something or someone. Some biases are positive and helpful—like choosing to only eat foods that are considered healthy, or staying away from someone who has knowingly caused harm. But biases are often based on stereotypes, rather than actual knowledge of an individual or circumstance. Whether positive or negative, such cognitive shortcuts can result in prejudgments that lead to rash decisions or discriminatory practices.”
The bottom line? Personal bias can lead to a bad decision.
Nobody wants to make a bad decision! That’s actually one of the other problems when we look at decision-making--people are afraid of making the wrong decision. We don’t want to fail and we don’t like to make mistakes.
That’s a crazy amount of pressure, especially when we’re making a really important decision. So being aware of our biases can be incredibly helpful. But I’ll warn you...acknowledging your bias isn’t easy and it can be pretty uncomfortable to admit.
It’s still worth it. Remember, we want to make the best decisions, right? So let’s take a look at what might get in the way.
We tend to anchor decisions around the first piece of information received, regardless of the accuracy of this information. We can be blinded by first impressions, whether those are about people or ideas or prices. We compare what we encountered first and measure everything else against it.
When does it happen? Let’s say you’re paying for braces (and here I thought the most expensive stuff was gone after daycare costs. Ha!). You get an estimate from one orthodontist that’s $5500, so when you hear $5000 at another office, you jump on it because it’s less expensive. You don’t bother to look further because this must be a deal!
Framing Effect Bias
Our decisions are greatly impacted by the way things are presented to us.
When does it happen? I love how the teen in this Allstate commercial presents his minor fender bender to his parents as a “life lesson.”Ingroup Bias
We tend to favor our own group--the people, our preferences, what we buy and what we do. (You may have heard this as ethnocentrism when thinking about different cultures.)
When does it happen? If a few other moms in your inner circle decide they don’t like the 6th grade teacher, you may find yourself starting to make decisions based on the negative image created by the group. This happens even if you hear many positive opinions from moms who aren’t your close friends.Loss Aversion Bias
Let’s shorten this one to FOMO – fear of missing out. We focus on what we might lose rather than what we might gain. The negative emotion (basically fear) is a stronger motivator than a positive one, and it’s one of the reasons people are afraid of change.
When does it happen? We’re happy to find $20 but twice as upset to lose $20. The neighborhood ladies invite you out for drinks and you go, even though you’re exhausted and have an early morning meeting. You don’t get together with them very often and you don’t want to miss a chance to connect. That motivates you more than knowing how much better you’ll feel in the morning if you get a good night’s sleep.Ambiguity Bias
This is a fancy way of saying people can just be averse to risk, and our decisions reflect this.
When does it happen? Sending your child to a week-long camp or on a mission trip to a foreign country might align with your family values but still make you nervous enough that you decide not to allow it.Selective Perception Bias
We make decisions based on our own experience and how we see the world, and we tend to pay attention to things that we already believe.
When does it happen? I was always convinced that my mom liked my brother more than me. I know it’s not true and we joke about it, but it’s still apparently buried underneath somewhere. She shared a password with me recently and I immediately assumed it was all related to my brother. The information was actually a combination with both of us in mind, but I couldn't see it. Even though I'm in my 40s.
A 7-Step Process to Simplify Important Decisions
Most decision-making models suggest 7 steps, so we’ll stick with the majority.
1. Clarify the Decision: This seems like an obvious and easy step, but it really is something you need to stop and do. Think about who else is affected, and make sure everyone is on the same page before you go any further.
2. Gather Information: Figure out what you need to know. Identify people who can provide honest insight. Do an honest evaluation of reason, emotion, memories and bias. Be aware of how each one influences you.
3. Identify Alternatives: What are your options? Don’t limit yourself here--be sure to explore all possibilities.
4. Weigh the Evidence: When my boys were still babies, my husband and I decided to be very clear about our family values--our priorities, what mattered most to us. We identified 5 values and every major decision was filtered through these values: faith, family, education, service and travel. It was life-changing and it simplified things more than anything I’ve ever done. I talk about it in more detail in this post.
Now that our boys are pre-teens, we decided to get their input so we could factor that in to future decisions. It was a really interesting discussion, and we’re all really happy with our final list: adventure, being active, communication, downtime, faith and family traditions.
If you don’t do anything else that I’ve talked about in this post, please take some time to go through this family values exercise. Using your values to weigh the evidence will always give you clarity.
You don’t have to call a family meeting -- we did ours over dinner.
5. Choose Among Alternatives: Now it’s time to actually make your decision. Put your options in order and choose the best one. Don’t overthink it.
I got this advice from a professor: Make the best decision you can with the information you have at the time. It seemed like a silly statement at first, but I’ve come back to it frequently in the years since. There’s so much freedom in realizing there’s no perfect decision and there’s no way to know all possible outcomes.
6. Take Action: Do what you decided to do.
7. Review Your Decision: Most of us are either guilty of skipping this step or spending way too much time on it. Reflecting on our decisions is important because it means we’ll do better the next time--Mary explains how it helped her in this post. It’s just as important that we not camp out here either. All those “what ifs” and regrets can become debilitating and prevent us from really enjoying the life we have.
As promised, here’s more about how I simplified grocery shopping and clothes shopping:
Grocery shopping is much easier and less expensive since I started using Shipt, and I recommend it to almost every overwhelmed mom I meet. It’s a game changer. I don’t do impulse buys and I order basically the same things every week (partly because this is how I do my meal planning to make things easier). And I LOVE my regular shoppers--shout out to Danielle and Camry! My husband and boys laugh at how much I love to chat with them, but these shoppers are seriously amazing.
Want to try Shipt? Here's $50 off your membership fee! Even with a membership fee of $100, I still spend less over the course of a year.
I’ve also simplified clothes shopping, which I hate. I’m short and hard to fit. I’ve had plenty of frustrating and exhausting shopping trips that resulted in nothing except me feeling worse about myself. Now, I just wait for my Stitch Fix box to show up. Somebody else--my personal stylist, which just makes me feel fancy--picks out 5 items for me based on my information, preferences and feedback. I try them on, keep what fits and what I like, and return the rest. I will pay a little more for a pair of jeans if they fit really well. I have no idea how that happens when I can’t do it myself in several hours, but I now have 3 pair of jeans from Stitch Fix and I love them all. You can have a fix delivered every month, every other month or quarterly. There are so many options and their customer service is exceptional.
Want to try Stitch Fix? Here's a $25 credit to try it! If the first box is off the mark, leave detailed feedback and consider giving it another try. I did that and they nailed it on my second box.